Project: The London Travel Agency

By Jara María Fernández

Brainstorming:

Write London on the board. Ask students to tell you what they know about this city(mind map, brainstorm the concept of living in London) . Have they been to London? Do they know any famous places in London? Explain that you are going to say the first part of a famous place in London and that they have to complete the name. 

Put the students into teams, ask for hands up to complete the names, and give a point for each correct answer. Use these places: Big Ben, London Eye, Tower of London, Tower Bridge, Buckingham Palace, Houses of Parliament, Oxford Street, Madame Tussauds. Give help if necessary e.g., ‘Is it Big Bob or Big Ben?’

Hand out the worksheets and tell the students they are going to listen to a guided tour preview in London.

Students fill in the gaps of the worksheet and imagine they want to ask questions to the tour guide. They write 4 questions. They need to find the answers at home as homework.

In groups of 3 or 4, they will start a business, a travel agency in London.  Therefore, they will need to design a business plan. They must decide what tours they want to offer and they will have to differ from the conventional ones. They will design a tematic tour which will be authentic and original. This tour will include 2-3 different tourist attractions, stories and anecdotes related to them.  Due to this, coherence plays an imoprtant.  They will have to plan a route using the tube or the bus and they will plan what order they will visit the landmarks, how long they will stay in each one, how much it will cost, etc. Students will get original information on the internet. Then, they will write their plan and add the essential information and present a poster with this activity. In another lesson they will carry out an oral presentation in teams with the aim of selling their torus to their peers. This project will be co-evaluated through a rubric and evaluated by the teacher. Besides, students will vote for the best Travel agency.

The final product is the design of a marketing campaign of an imaginary Travel Agency in London, which includes an oral presentation, a poser and a brochure of the tour.